Customer Success Story: Tele2

The Challenge

Tele2, a major telecommunications operator serving millions of subscribers globally, faced mounting pressure in their telemarketing operations. Traditional human-based call centers were expensive, difficult to scale during peak campaigns, and showed inconsistent performance across different agents and time periods.

The Implementation Journey

Phase 1: Proof of Concept

Voctiv began by analyzing hundreds of Tele2's existing call records to understand conversation patterns, successful sales techniques, and customer objections. Using this data, our AI platform built virtual agents specifically trained for Tele2's telemarketing approach.

Phase 2: Head-to-Head Testing

The AI agents were deployed alongside human agents in controlled A/B testing scenarios. Within weeks, a clear pattern emerged - the AI agents consistently outperformed human counterparts in:

• Conversion rates: 20% higher than human agents
• Call completion rates: Maintaining 80%+ completion rates
• Consistency: No performance degradation during long shifts or peak periods

Phase 3: System Integration

Voctiv's platform seamlessly integrated with Tele2's existing infrastructure:

• CRM Systems: Real-time customer data access and updates
• Billing Platform: Immediate account updates post-call
• Phone Services: Direct SIP integration with existing telephony infrastructure

"The integration was remarkably smooth," notes Tele2's technical team. "Voctiv's expertise in telecom infrastructure made the transition seamless, and we saw immediate results in our billing system accuracy."

Scaling Success

Campaign Flexibility

As confidence in the AI solution grew, Tele2 began shifting more traffic to Voctiv's virtual agents. The real breakthrough came during holiday marketing campaigns when traditional scaling challenges became opportunities:

• Instant Scalability: AI agents handled unlimited contact lists without hiring delays
• Peak Performance: No degradation during high-volume festive campaigns
• Cost Efficiency: Eliminated overtime costs and temporary staffing expenses

Expanding Operations

Success with the initial telemarketing project led to expanded use cases:

• Multiple product lines and service offerings
• Different customer segments and demographics
• Various campaign types throughout the year

The Business Impact

Cost Transformation

The most significant achievement was the 5x reduction in cost per successful sale compared to human agents. This dramatic improvement came from:

• Elimination of salary and benefit costs
• No training or onboarding time
• Consistent performance without breaks or sick days
• Scalable capacity without proportional cost increases

Operational Excellence

Beyond cost savings, Tele2 experienced:

• Improved Data Quality: Real-time CRM updates eliminated manual entry errors
• Enhanced Reporting: Comprehensive analytics on every interaction
• Campaign Agility: Rapid deployment of new offers and messaging

Looking Forward

Today, Voctiv's AI agents handle the majority of Tele2's outbound telemarketing operations, processing thousands of calls daily while maintaining the quality and effectiveness that initially made them the preferred choice over human agents.

The partnership demonstrates how advanced AI can not only match human performance but exceed it while delivering unprecedented operational efficiency and cost effectiveness.